I LOVE my clients, especially when we get to collaborate more than once. I've worked with this lovely soul several times over the years.
When refreshing brand photos, it's good to take stock of any shifts in your business.
- Have your offerings changes?
- Has your ideal client morphed into another client type?
- Are you finding that something different in your business lights you up, that didn't before?
That's when it's time to [re]align your brand and get clear on where you're taking your brand for the foreseeable future, and which dream clients you wish to attract.
When I asked my client what feelings she likes to evoke in her clients, JOY was at the top of the list.
Towards the end, when we had checked off the routine shot list, I asked if she was up to some "play" to really showcase that joyfulness. She was all in!
I absolutely love the big smile on her face. Sometimes being in front of the camera can feel a little awkward. Sometimes, when doing multiple takes of jumping through the air, it can feel downright silly.
And that creates some of the most authentic expressions.
Because it's good to feel silly, and just give in to the joy, the laughter, the giggles, and feel all the things we often hold back from feeling.
It comes through in the photos. Your clients feel the ENERGY of the image. So the more real, raw, and authentic, the better!
I'll wrap up these featured branding photos with this one.
Because, zen. I love how yoga is calming.
Add that to the calm serenity of the ocean first thing in the morning, when it feels like it's your own private meditation room, and you've achieved next-level zen.
Thank you, Claudia, for being a wonderful client, colleague, and friend. <3
QUESTION: What feeling(s) would you want your brand to evoke for your own personal branding photoshoot?
Drop a comment below.
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