There's the first impression your brand makes that get your prospect's attention. That used to just be how you showed up to in-person meetings. But now, it is often happening online. Someone is checking out your website, and your social media platforms to learn more about you.
What is the tone, the vibe, the "flavor" of your brand? Does it instantly resonate with your audience, and make them want to know more?
Capturing someone's attention is wonderful, but your brand falls apart without substance. Be sure your message is clear, meaningful, and resonates with your peeps. And THEN, make sure you're delivering the full client experience.
Just like in real life, eye contact is one of the very first ways people connect with you. So good eye contact in your images will have the same benefit.
If you're more of a lifestyle brand, then you can have some fashionable and stylish images without the direct eye contact. But for most businesses, when you're the name and face of the company, you'll want some direct eye contact in your photos.
Your presence, even virtually, let's people get a feel for what it'd be like to work with you. Your 'voice', the imagery you use, the content you put out all work together to trigger and emotional resonance - or a disconnect.
BRANDING TIP - it's okay to NOT attract everyone. You want to magnetically appeal to your dream clients. If someone doesn't "get you" - that's fine. If you're not a good fit, it's not going to magically turn into a good fit down the road. It's best to let them go find the person they will resonate with, rather than putting you both through an uphill battle. :-)
I love the subject of your voice - the tone. I personally appreciate brands that are witty, humorous, a little tongue in cheek.
Using your voice in the captions, on your website, and in your communications can add SO MUCH PERSONALITY to your brand.
Next to imagery, it's probably one of the biggest deciding factors for me when doing business with someone.
And the tone of your communication needs to match your personal appearance in your photos, and other images, as well as overall brand design.
If a brand has a "disruptive" attention grabbing vibe, but their communication style is formal and comes across as a boring lecture, the audience will be confused. And when potential buyers are confused, they're going to walk (or click) away.
Consistency. Seriously, it's such a real thing. And I'm not going to pretend it's light and fluffy. It can be a grind.
That being said, there are going to be times you (and I) will drop the ball, and things will go by the wayside for (short) periods of time.
You know how when you're rolling a tire down the road, it doesn't take much effort to keep it rolling, right? But re-starting it, getting it rolling again - that takes a little more muscle and tenacity.
Same thing with your social media platforms - the more consistent you are, the more the algorithm favors you. The less consistent you are, the more they're going to make you work for it.
PLUS, when you're more consistent, you stay in front of your prospects and clients, creating that Top of Mind Awareness.
Service. This is the backbone that can make or break your business.
This is the flavor that will linger with your clients after they've experienced you doing that magic that you do. Deliver a great experience, and they're going to be your biggest cheerleaders, your biggest referral source, and your favorite repeat clients.
From a free download, to a high-end program, you want your service delivery to be as streamlined and flawless as possible.
And if there is a glitch, you want to treat your customers as carefully as you'd like to be treated.
0 Comments