Pinterest certainly does a good job of making it as easy as possible for you to let people know you have something to sell. If you sell products, and have set up Rich Pins, your item will be listed in whichever category you have that board listed under, but it also places that pin under the newly renovated (March 2014) “Gift” search category. That means your product is more likely to be discovered, even by people who are not following you. With “Rich Pins”, those who have repinned your product can even be notified when the price of an item drops, such as when it’s on sale.
Studies also show that when an item has a price listed in the description, it’s 38% more likely to get clicked on, than if no price is given. For one, it lets people know the item is for sale, rather than just being a pretty or inspirational photo. Second, the “pinner” can decide to click and learn more when they realize the item is within their price range. And if it’s a little beyond their budget, they can opt to save the pin,linking to your site, for when they have a little more money (wish list).
Previously, anytime an item had a "$" in the description, it was simultaneously listed under Gifts, too. That was great for small businesses with just a couple items to sell, and not a lot of technical expertise. Under the new Gift search structure, only Rich Pins are shown.
To have Rich Pins, you must first be verified as a business account. Your item must be in one of the following categories: product, movie, recipe, place, or an article. And you must apply for Rich Pins, and go through a validation process. So, if you have your Pinterest business account, and fall into one of those categories, and are tech-savvy, or have someone on your team who is, there are some really cool features to these Rich Pins!
First of all, your logo displays under each photo, and that helps with brand recognition. Recipe pins can list ingredients under the pin (no click-through needed), cooking time, number of servings, and even can list if the dish is gluten-free, vegetarian, etc. For movies, prospects can see movie times. For products, once a client has repinned your item (saved it to one of their boards), they will be automatically notified if the item goes on sale. Perhaps, your product was a bit more than they wanted to spend. An email, generated from Pinterest, will notify them of the item's price going down, and you may have just made a new sale. Rich pins take some coding and technical know-how, but how cool is it that if I have an item saved on my “Wish List”, I can get an email letting me know it’s now on sale?!
Reference:
http://businessblog.pinterest.com/post/79428722051/a-feed-just-for-shopping
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