What do you have above the fold?
You know what they say about first impressions? They’re made in less than 3 seconds. In fact, some suggest first impressions are made in even less time! That’s in real life – in person. But how quickly do we access a web page? A status update? A social media profile? A pinterest page? PDQ – that’s pretty darn quick for people born in the last 20 years or so.
That’s why it’s important to make your Pinterest Profile & Pins page as attractive as possible when you’re building your following. When you’re marketing with Pinterest, you want to connect with prospects and clients. In general, you want them to like you, follow you, get to know you, and at some point, it’d be the bee’s knees if they decide to do business with you, right?
So how do we make the best first impression with our Pinterest boards? Well, we make sure that the top priority items – for our clients – are the FIRST thing they see. On most computers, that’s typically the first two rows of your boards. Your Pinterest “prime real estate”, as it were.
One company on Pinterest that always impresses me is Home Depot. No lie! I think most of us would see Home Depot as a “man’s store” – but Home Depot is using Pinterest perfectly. They know there are more women on Pinterest than men. They know women like to shop. Home Depot keeps their boards up-to-date seasonally. During the holidays, the first few boards are focused on holiday items, wreaths for the door, DIY decorating projects, etc. At Valentines, their first board featured a HOT PINK MIXER! Seriously. I just wanted to kiss them, because they. get. it! A hot pink mixer will make most women do a double-take. And that’s being featured on Home Depot? It’s a drastic departure from their newspaper circular marketing style.
As a photographer, some of the top boards I use to grab a potential client’s attention are examples of our work, but not only our work – that’s just too self-promotional, and is actually a turn-off. Of course, I want some stunning shots to catch the eye, but I mix in “Family Fun Time” – activities for parents and kids, “Word to the Mamas” – parenting and cute stuff moms will enjoy, “Hip Kids” – cute outfits for the littles. When it’s fall, and family portraits are in season, the Family Portrait portfolio is prominently displayed, around Valentine’s Day, boudoir/glamour will be featured, in spring/summer, high school senior portraits take top billing.
So, what if you have 20 or so boards, and you’re realizing they’re not positioned for optimal attention-grabbing? The solution is super simple, just go to your profile page, put your cursor over the board, and drag-n-drop it where you want it. If you make a mistake, just redo it until you get everything in its place. And don’t forget to update them, at least seasonally. Get inside your clients’ mind, and figure out what they’re in the mood for, and adjust your marketing accordingly.
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